What is the cost for SEO in India?

Ranking on top in Google has become more than important these days because everyone is searching online for everything. This is why a website owner should not settle down by just having a website. That's not going to get you business if it's not able to rank on the first page of Google. 

But, as a business owner, you will always be in a pickle as to which SEO company in Lucknow or anywhere else in India to hire and hand over your website's SEO to them. It's a hard decision to make. 

There are lots of SEO agencies and the price of an SEO package varies from INR 3,000 to even INR 1,50,000 per month. 

So, how to choose the right agency? What would be the cost for SEO? What would be the cost if I opt for just local SEO?

These are some of the most common questions that many business owners who are starting with SEO have. 

And honestly, there is no correct price for SEO. It depends on how much value you are getting from their SEO strategies. That's important.

What all is included in an SEO package?

So, before understanding the cost of an SEO package in India, let's first understand what all things must be included in an SEO package so that you get the required results on search engines.

1) On-Page SEO: The SEO team must find out the lacking points in your website like sitemap file, robot.txt file, ALT attributes, meta description, title, etc., and optimize theme as per the keywords researched and targeted. 

2) Off-Page SEO: The team must focus on creating high-quality backlinks for your website to increase the ranking and DA of your website. 

3) Content Marketing: Apart from creating content for your website, the team should also be able to market that content on various platforms to increase the traffic on your website. 

4) Spam-link removal: There are various spam links that might hamper your website and that's why it's important that the SEO company in Lucknow you hire must also make your website free from these spam links. 

5) Competitor Analysis: The SEO team should understand the SEO strategies being followed by your competitor's website and then on that basis strategies an approach for your website. 

So, all in all, these are a few things that the best digital marketing agency in Lucknow would offer you in their SEO package. And all of these deliverables are equally important for your website's SEO success overall. 

How costly is SEO?

So, before investing in SEO you should understand that it's a long-term investment and you can't expect to see the results in a month for your website. It will take at least 3-4 months on average to actually start seeing the results and organic traffic on the website. So, it's not a one-term activity. It's a whole procedure. 

Now, the cost of SEO also depends on the type of website. Is it an E-commerce website, business website, or any other type of website? In the case of e-commerce websites, you will require more keywords depending on the number of products on your website. So, it all depends on the keywords and the amount of backlinking. 

If you have a medium-sized business then you can get a good and promising SEO package of INR 30,000 to INR 40,000 for 10 keywords. Yes, you might find even cheaper agencies but if you want actual results then obviously you'll have to spend more. 

So, it all depends on the requirement of clients.  

How to find the right SEO agency? 

It's never easy to find a good B2B partner but here are some points that you can focus on to get the best SEO agency to work for your brand:

1) Ask for their past projects and results achieved

2) Visit their office and know more about them

3) Ask about their team strength

4) Know more about their expertise

5) Be in constant touch with them

Conclusion

So, hopefully, you understood what all goes behind finding the right SEO agency, and trust us it will take time but you will eventually find the right company in your budget for SEO if you follow the above points. 

4 Ways You Can Generate Online Leads For Business

Taking your business online has never been easier than how it is right now and that is why multiple businesses are getting functional in the online world these days. But, 90% of them get stagnant after the initial momentum because with the increased competition online, lead generation gets tough and that is where you can't lose your patience.  

In the past two years, even the best digital marketing agency in Lucknow or anywhere else in India has experienced a sudden increase in competition over digital space and that has resulted in new ways and methods for lead generation. 

Lead generation for business requires consistency and creativity in your ads and that is why not everyone can crack it.

But here are 4 top ways you can generate leads for your business online:

1) Social Media Marketing: Social media has become the hot market for lead generation for brands even though people are not searching for products there. Many brands are using this space to their advantage with the right strategy and right advertising tools like Facebook Ads Manager, Snapchat Ads, Twitter Ads, Linkedin Ads. 

But you need to understand that social media branding is different from social media marketing. Social media branding takes time to generate leads. It requires consistent content creation that benefits you in the long run while social media marketing refers to the usage of ad platforms to generate leads on social media. 

For good social media branding, you can follow the tips for Instagram marketing in 2021 and the same for other platforms but for social media marketing, you need an agency that can create and run campaigns for your brand. 

2) Search Engine Optimization (SEO): SEO is the most important part of lead generation for your products and services. SEO means optimizing your website as per the search engine's standards so that your website appears at the top when a user makes a query on the search engine. 

Now, don't think that SEO is like lead generation software. No, it's a set of strategies to optimize your website and rank it on the top. So, this takes time and requires a long-term investment because for a website to rank on preferable keywords, it takes 3-5 months for reaching the first page on Google. So, with SEO you require patience. You should hire the services of an SEO company in Lucknow or anywhere else in India that have a team of experts that can prepare and implement a full-proof SEO strategy for your brand. Once your website appears at the top, you will start receiving more visitors and that might turn into more leads. 

3) Pay Per Click Ads: Other than social media ads, there are some other advertising platforms like Google Ads where you pay for a click. This means that you will be charged by Google only when someone clicks on your ad. This is known as Pay Per Click (PPC). 

In Google Adwords, you bid for the most preferred search query for your brand and there are other bidders as well and when someone clicks on your ad you are charged that much money. Now, a click might not turn into a lead always but the chances are high in Google Ads because the user is searching for something, unlike social media where the users are spending time for entertainment and not looking for any product or service. 

4) E-Mail Marketing: E-mail marketing is considered an age-old technique but it is still relevant today. Just think how many social media accounts you've had till now. Probably more than 3. But the chances are that you still use your first email id. So, emails are a great source to tell about your business and the benefits people have gained from it. This long-form case study works in email marketing for your brand. The best digital marketing agency in Lucknow will always suggest you invest in email marketing because it is beneficial today as well. 

Even though the above methods are a great way to generate leads but still it requires creative content creation, consistency, and patience to start seeing good results. If you are a business owner and looking to hire a great team to do all this then you can get in touch with Minimal Tweaks a creative digital agency in India that has worked with multiple brands across India and provided great digital solutions that have worked for many brands. 

White Hat SEO by the best SEO company in Lucknow

White-Hat SEO is the technique to rank your website on Google or any other search engine by following the terms and conditions of backlinking and the whole link-building practice. It's the opposite of the black-hat SEO that involves buying spam links that degrade a website's Domain Authority and harms its rankings on the search engine.

Many people fall into the trap of agencies that guarantee rankings of your website in a month. No agency can guarantee you results in just one month. It's possible through black-hat SEO which might show you the numbers but, it won't get you organic sales through your website. A good SEO company in Lucknow or anywhere else would never suggest applying black-hat SEO. 

There are many benefits of applying white-hat SEO on your website that reward you in the long run. Here are a few guidelines that are followed in white-hat SEO:

1) To create quality content consistently

2) The reduced loading time of the website and its mobile responsive nature.

3) Integrating keywords in meta tags, titles, and descriptions.

4) User-friendly navigation of the website.

5) No broken links

Any inorganic tactics of purchasing spammy links or deceptive cloaking techniques come under the practice of black-hat SEO which doesn't help in increasing your online sales and business revenue.

Why White-Hat SEO is important?

If your website is your baby then Google is his Principal. Yes, the guidelines of Google for every website are very strict and must be followed to avoid any ban by Google. Who wants to get banned by Google? No one. Once your website gets banned due to black-hat SEO practices then there is no guarantee that your website will ever be re-listed on Google again. 

That's why it's very important to hire a creative digital agency that follows the guidelines of white-hat SEO like a ritual. Because quality and consistency are the two pillars of SEO success. Yes, SEO will take time but when it starts showing the results then it proves to be very useful and profitable for your business. So, if you're all confused about which SEO company to choose then Minimal Tweaks can be your best choice as we have worked with more than 30 brands in improving their website rankings and have even ranked many websites on the first page of Google. 

Why Minimal Tweaks is the best SEO company in Lucknow?

Minimal Tweaks is the best digital marketing agency in Lucknow that has an innovative minimalistic approach to all digital solutions. Our team has a great mix of experience and young talent that works in a very systematic manner to achieve the best SEO results. Our team makes sure that we provide quality content in link building and consistent monitoring of rankings for all our SEO clients. 

If you want your website to rank on top in 4-5 months then you should place your trust in us and let us improve your website's rankings with the best white-hat SEO techniques. 

How to start a vlog and make money?

You must have heard that blogging is being taken up as a full-time career these days but have you heard that vlogging is now also becoming a popular career option? 

Though vlogging has been there for many years since the country went into a lockdown, people resorted to vlogging to try something new and started recording their daily lives through vlogging.

Vlogging involves the recording of videos related to any topic without any formal language to show a deep insight to your audience on a particular subject. It's more like a free and natural video recording. 

Minimal Tweaks, a creative digital agency in India suggests business owners start vlogging and take their customers or target audience on a journey through their vlogs to show what goes behind in building their product or service. Vlogs are a great way to maintain transparency up to a certain level that is well appreciated in the current times. 

For vlogging, YouTube is the most preferred platform chosen by the creators and brands because YouTube is the social media platform that focuses on video content, and also Youtube is the second most used search engine after Google. So, the audience reaches you get on YouTube is a lot more than any other platform.  

So, all that being said, how to kick off your vlogging career? 

Well here is a step-by-step guide for you to start your vlogging journey:

1) Understand your audience: When you decide to go ahead in the content creation industry then it can't be done with just in a flow. You first need to do your research about your audience to whom you want your content to reach. 

Research about your audience's likes and interests and on that basis create your content bucket. Youtube is a massive platform and many channels focus on a particular niche. So, if you don't jot down your niche then your content creation will be very random and it won't serve the purpose that you might have thought of. 

You need to decide whether you are going to create vlogs related to travel, food, comedy, etc. This way you can also think strategically regarding your content. 

2) Watch other vloggers: Don't think that you need to copy other vloggers. No, you don't have to copy them. You just have to take inspiration from their strategy and content. Analyze their videos, content delivery, video transitions, video effects, music, etc. This way you'll understand how to present your vlog and get a good amount of views on your videos. 

Keep watching their content to know what the audience is liking and how you can present that in your style. You can also identify what these vloggers are missing out on and focus on that to be different from them. 

3) Dig deeper into YouTube: Before making your vlogging content live you need to first understand the platform. The majority of vloggers use Youtube for vlogging and so you need to understand each feature provided by Youtube. 

Because if you don't have an idea about the platform then how will you leverage it? Watch tutorials on how to make and publish a Youtube video with proper SEO tactics because you ultimately want your video to be shown to the people. You can also consult an SEO company in Lucknow or anywhere else to tell you how to rank your Youtube videos on top. 

4) Have proper branding: It is very necessary to have your Youtube channel set up properly for the viewers and all the branding like your logo, cover picture, video theme, etc. are all set up nicely and are consistent. 

You should also have a channel trainer that tells the users about your channel in a very short time. Youtubers also have their social media accounts linked to their channel and whenever you post a new video it should be posted on each social media channel to drive traffic to your Youtube channel. 

5) Equipment is necessary: Yes, it is true that if your content is good then you don't rely on the equipment but who likes to see a video that is of bad quality? So, you need to have a proper camera or a phone with a good camera and proper lighting and setup where you shoot your videos. 

In vlogs, your voice is very important so you need to have a proper mic to record your voice properly. Vloggers use external microphones to record the voice in good quality. 

Though there are many more tips, these are the most important tips for your vlogging journey to start. It is always suggested that your content should be well planned for a smoother workflow. Also, keep on using YouTube analytics to understand the performance of your videos that helps you in coming back stronger with your next videos. 

So, if you are doubting if vlogging is beneficial in terms of business then it is definitely beneficial and you should start it and if you come across any difficulty, then Minimal Tweaks will be right there to help you. 

Instagram Story Tips to Boost your Engagement

Social media marketing is evolving every day and day by day it is becoming difficult to get more engagement on social media. 

That is why creators and brands these days have started using different features of various social media platforms other than normal content posts. 

Instagram stories are the most popular feature of Instagram because they offer sot produce more personal touch to your brand that usually gets a positive response from users. 

Even the best digital marketing agency in Lucknow or anywhere else in India knows the importance of Instagram stories and they always suggest focusing more on stories for better engagement rates on social media. 

Here are some tips for you to ace your Instagram stories to drive more engagement for your brand:

1) Use stickers: Sticker is a very useful feature on Instagram stories. They bring the fun element to your stories with interesting questions, polls, and quizzes. People use the question stickers to do interesting ""Ask me anything"" sessions in creative ways. The users submit their answers and those are visible only to the story publisher. Many brands use the poll stickers to get user feedback on brand-related topics that helps in gaining user insights. 

2) Highlight Section: Instagram also provides a highlight section where creators and brands can add their stories. Stories stay only for 24 hours but they can be added to highlights to keep them for a long time. You can manage and edit your topics in the highlight section to present topics in w well-presented manner. 

3) Use hashtags and location tags: To enhance your Instagram story's reach and visibility, hashtags must be used because in the Instagram search page, if you search any hashtag you will be able to see a consolidated story group of all stories that have that hashtags. Even stickers are a great way to make your stories attractive and even use them to hide hashtags and mentions. Location tags are also available to make your story visible to people of certain locations. This is used by many small businesses that operate in a certain location. 

4) Series of stories: Whenever you make your stories live on Instagram then you should post multiple stories in the form of a series to make it more engaging for the users and present content efficiently. 

5) Important Announcements: Stories are a great feature to do any special announcements for your brand. You can always drive traffic to your website or any external link through stories by using the swipe-up feature or link sticker. Though the swipe up button is available only to those users who have more than 10,000 followers but Instagram has recently launched the new link sticker that can be used by all the users in stories to drive traffic to their website. 

Apart from these tips, the most important thing to focus on is to publish stories strategically as per your niche. You should know the right time to publish stories on Instagram as per your target audience. 

If you want to level up your Instagram stories game then the best way would be to try and test different story strategies and follow the above-mentioned tips. You can also get in touch with Minimal Tweaks, the best digital marketing company in Lucknow, to plan out your Instagram story strategy.