Social media marketing is evolving at a rapid pace and technology is shaping it very well. What you might have been doing in social media marketing 2 years back might not be relevant today.
That's how fast this social media space is!
Great social media marketing can't be done through 1 or 2 people with comments and mentions around the social media accounts. it requires a lot of planning and execution of strategies in real-time.
With the onset of topical and moment marketing, this has become even more fierce these days because every brand wants to join the buzz around the social media peeps and integrate their brand with it.
You must constantly come up with creative and thought-provoking posts consistently. And it doesn't end there. It needs to be measured through various metrics like reach, impressions, follows, engagement rate, etc. to know where your content is actually headed.
It is tough but there are various tools that make the life of a social media manager easy (in a way) that helps in organizing and analyzing the social media marketing efforts.
So, here are 5 top tools that you should have in your social media marketing efforts:
1) Buffer: Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Buffer allows you to connect multiple social accounts to schedule at different dates and times.
Buffer makes it possible for your to post on different social media platforms as per their optimum time in one go.
Some of the functionality of the app includes a browser plugin to make life even simpler. So the next time you're browsing the web and see something you just have to share - you can easily add it to your scheduled social content with a click of a button.
It can easily be integrated with other social media marketing tools to make it a lot easier for you to manage the accounts.
If you work in a social media marketing agency in India or anywhere else then you can add your team members too and collaborate with them on certain accounts.
2) Buzzsumo: Social media marketing is not just about posting and creating stuff. It requires a lot of research around the target audience and the competitors. It helps you understand what social media marketing strategies have worked in your industry and what strategies haven't.
It provides many benefits to social media marketers:
a) Helps you in finding the most shared content pieces currently on social media.
b) Helps in finding relevant influencers
c) Helps in receiving instant alerts about any topic, brand, or any other specific sets of keywords.
d) Helps in analyzing the competitors online.
3) Mention: Social listening is a very important aspect of social media marketing and Mention helps the account managers in that. It helps you in finding what people are talking about your brand and identify their pain points. It's the best social listening tool and it's used by the best digital marketing company in Lucknow and across the globe.
Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.
4) Keyhole: Keyhole is another social media marketing tool that helps the brands on Twitter primarily. It provides granular data about the audience and content.
Once you get started with Keyhole by creating a “track” by inserting a keyword, hashtag, or URL that you would like to track and select the social network needed.
Keyhole will then compile data within a single page of graphs and charts. This data will provide insights such as demographics, location, and topic clouds, all of which can be used to help identify tactics to boost your own campaigns.
5) Clipchamp: Social media content needs to be very dynamic these days and that's why the importance of video is very much in the current scenario. Clipchamp helps social media marketers and designers in video editing in very easy steps.
What makes this tool stand out from other video editing tools is its versatility. It essentially has everything you’d ever need to create a marketing video from a video editor, compressor, converter, and webcam recorder. Everything is also done within your browser, and you can upload files directly to social media. This is great if you have a computer with relatively low memory; you don’t have to worry about your files taking up too much space.
What's Next?
If you want to get started with these tools then don't buy them at a go. First, see what exactly you require right now and then purchase the membership of that tool. Try it out for a few days as every tool offers a trial period for the marketers.
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