The SEO industry is changing every day with new trends. Guest posting is one of the newest trends in SEO. Though guest posting and guest blogging has been there for quite some time now these days guest posting is being done very aggressively since the latest Google algorithm update.
If you contact any SEO company in Lucknow or anywhere in India, they will focus on guest posting more because they understand the importance of guest posting. That is why it is advisable to hire an SEO agency to do all the work related to the SEO of your website.
That being said, guest posting is not as easy as it once was. Websites with higher domain ratings are becoming overwhelmed with requests, and often simply no longer respond to requests. This can be frustrating. Early courses often teach pupils to search for people looking for guest posts. We have found more success reaching out to relevant websites within our niche that possibly are not getting the requests when compared to the bigger or popular websites. These websites are quite happy to receive a well-written, unique article that will add to their current content.”
Jannah Haas, Co-Founder, and CMO, Angry BBQ
“Guest blogging remains a viable SEO strategy; however, it requires proper strategic planning, as cheap/spammy link building can actually harm SEO.
In 2014, Matt Cutts, Google’s head of Webspam, wrote on his blog that guest blogging for the sole purpose of generating mass backlinks will result in Google’s algorithm penalizing your site. This remains the case today. In this context, successful guest blogging means providing readers with value.
So, there are three key questions to ask when embarking on a guest blogging journey:
1) Does the site I want to guest post on attracting my type of audience? If yes, then you can provide value through great content.
2) Does the site have a decent-strong level of authority, or is it spammy? Combining an authentic site with helpful content is an effective tool for increasing your authority.
3) Would I be happy with this article on my site? If not, then re-look your strategy.
The ultimate goal of relevant, strategic, and effective guest posting is increased domain authority for your site, which then increases traffic as Google recognizes your site as an authoritative source of information.”
Charbel Coorey, Digital Marketing Specialist, cricblog.net
So, that was from the industry experts but here are the top 4 reasons why guest blogging is very necessary. These points are from the best digital marketing agency in Lucknow to nail your guest blogging:
1) Discovering a new audience: With guest blogging, you can present your brand to new people and many of those can become your customer.
2) Trust Building: Guest blogging is a great way to build trust in customers because when people see your brand on other brands' sites as well they seem to trust your brand more due to credibility.
3) Free Backlinks: With guest blogging, you can earn free backlinks for your website on high DA websites that help your website in ranking on top.
4) More Website Visits: With guest posting, you will be able to get more and more website visits.
Conclusion
So, guest posting is something that you must consider. Obviously, it takes time to reach out to other websites and ask for guest posting but all this will be handled by the SEO company in Lucknow that you will hire. They will take care of it end-to-end. Start guest posting today.
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