Moment Marketing is the new Trend | Creative Digital Agency in Lucknow

When the world went into lockdown in 2020, brands saw a huge jump in user activity across all social media platforms because people were stranded inside their homes. Not just a creative digital agency in Lucknow but also agencies all over India started creating content around moment marketing for their clients. This proved to be a great opportunity for the brands and that's when the term 'moment marketing' got the buzz. 

Moment Marketing is the marketing technique in which any content is created around something trending news or topic. The topic or trend is integrated with the respective brand to connect more and be more relatable for the audience. Many brands excel in this form of marketing: Favikol, Amul, Dunzo, Zomato, and many others. 

So, if you're looking to invest in moment marketing then you should keep the following points in mind:

1. Be Alert: For moment marketing it's very important to be attentive and alert. Use Twitter and Google Trends to never miss any important trend or topic among your target audience. 

2. Avoid Being Sales: In moment marketing, it's very essential for you to not sell your service or product directly through that content. People show their love to moment marketing posts when they are entertaining and witty. 

3. Fast Execution: Whenever you come across any trending topic, create the content around it quickly and publish it across all social media platforms. Because the trend might not stay for much time so it's very essential to be very quick in this. 

4. Make It Sharable: Your content for moment marketing should be sharable content which people would share in their stories or with their friends in DMs. This will give you more reach and impressions.

There are many other points of consideration but it's always advised to hire a social media marketing agency to do it for you. Minimal Tweaks is the best digital marketing agency in Lucknow that has worked on brilliant moment marketing campaigns for more than 30 brands till now. Get in touch with them today and start increasing your brand presence on social media today.