Top Five Reasons Why Branding Is Important in Digital Marketing

Today, Businesses in India are taking the help of Digital Marketing for branding their product or service. For that, it collaborates with the best digital marketing company in India or a creative digital agency in India for the same. Branding plays an important role in expanding the reach of any business leading to its overall better performance. 

Branding in Digital Marketing:

The Internet is a place where everything from websites to products gets a ranking number from the popular search engine like Google, which defines the position of a specific website or blog in the ranking algorithm of search engines. Every website or blog invites you to click on the link to look at the things for what it is advertising. From there, this website or blog takes you to the specified e-commerce website or blog. Digital marketing begins here. But, what makes you buy a product or service is the branding of that particular product or service. 

Marketing:

Marketing “meeting needs profitably”, which means that the market has a need, you find the solution to that need, find the right audience to serve that solution, and charge a particular amount of money for it resulting in the generation of revenue and profits ultimately. It is the art of making curiosity in the mind of buyers to buy a thing which they have seen in the advertisements, posters, print media, or television.

Digital Marketing: 

Digital Marketing consists of all online marketing techniques which are used to promote the products of businesses via web pages, social media, and emails. Digital Marketing bridges the gap between products and customers by making it easy for the consumers to decide what to buy. Digital marketing generates the leads, builds relationships with customers, and creates emotional connections with customers’ perceptions towards a product/service to create a brand name a household name.

Digital Marketing can be done in many ways. Some of the most popular ways used today are:

Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing, Influencer Marketing, Search Engine Marketing, Moment Marketing, Brand Marketing, and Viral Marketing.

A single digital marketer can not possess the skills for all types of digital marketing that is why brands collaborate with the best digital marketing companies in their areas. Through a digital marketing company, they can get all the digital marketing services that can help them reach a wider range of audiences leading to greater chances for more revenue generation through leads.

What is Branding?

Branding defines your product or service. Branding is the platform that gives shape to your idea to make it grab the attention of your end customer. Branding helps to convert first-time customers into lifetime loyal customers. Branding is not just the company name, address, logo, or campaigns, but it goes far beyond those things when it comes to taking a brand name to the statures of the market. 

Reasons why branding is important in Digital Marketing:

To Stand out as a brand that can be identified easily

Branding helps in creating a unique image of a company. Being unique and genuine in your approach; without considering if you have a big multinational or small mid-sized company can help you grow heights in digital marketing. Branding your company in a way that leaves others behind in a meaningful manner is what branding does. Develop your belief system to spread your wings to your customers, win their confidence, and they will come to you without a single thought.

2. Converting buyers into loyal customers

Branding is all about making your first-time buyers into your lifetime customers who just wait for products or services to be launched just like Apple, Samsung, and Amazon, etc. Branding makes a buyer approach you, and when that happens one must just take that opportunity and convert it into a significant lead to make the customer come to you again and again. You build that deep connection between your brand and your customer that customer always comes to you for the service or product. 

3. Earning Recognition

Your branding strategy helps in making your brand so recognizable and distinct that no other brand can outsmart yours in the market. For example; customers who are sensitive to environmental problems due to consumerism might be interested in buying from an environment-friendly company without thinking of the prices of the products.  

4. Building a long term image in minds of customers

Branding helps in creating a long-lasting image in the minds of the consumer. Through that image, it helps brands in maintaining a positioning and consumers continue to buy for that positioning. For example, when dairy milk positioned its chocolate as a festive gift, people started gifting dairy milk at festivals. Similarly, when the man company created a skincare package man and positioned it as a gift for a male. Many people gifted it to their brothers on Raksha Bandhan.

5. Efficiently Reaching the target customer

Each brand or product has its target consumer; the consumer it is built for. The target consumer is indeed targeted with a proliferation of advertisements and several brands with their marketing strategy. Taking a professional brand management team's help is much recommended to set your brand apart from others.

The creative and imaginative branding types and strategies are up against professionals' sleeves. Branding campaigns are designed with specific considerations to reach the target consumers and beyond.

 

For example, in a metropolitan city with long traffic hours, branding is directed at commuters. The best example of this is Hong Kong. The creative allure of out-of-home digital marketing and branding strategies is increasing there. Food Panda and Trip.com are examples of two of the most effective branding strategies from Hong Kong.

 

5 Most Essential Social Media Marketing Tools in 2022

Social media marketing is evolving at a rapid pace and technology is shaping it very well. What you might have been doing in social media marketing 2 years back might not be relevant today. 

That's how fast this social media space is!

Great social media marketing can't be done through 1 or 2 people with comments and mentions around the social media accounts. it requires a lot of planning and execution of strategies in real-time. 

With the onset of topical and moment marketing, this has become even more fierce these days because every brand wants to join the buzz around the social media peeps and integrate their brand with it. 

You must constantly come up with creative and thought-provoking posts consistently. And it doesn't end there. It needs to be measured through various metrics like reach, impressions, follows, engagement rate, etc. to know where your content is actually headed.

It is tough but there are various tools that make the life of a social media manager easy (in a way) that helps in organizing and analyzing the social media marketing efforts. 

So, here are 5 top tools that you should have in your social media marketing efforts:

1) Buffer: Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Buffer allows you to connect multiple social accounts to schedule at different dates and times. 

Buffer makes it possible for your to post on different social media platforms as per their optimum time in one go.

Some of the functionality of the app includes a browser plugin to make life even simpler. So the next time you're browsing the web and see something you just have to share - you can easily add it to your scheduled social content with a click of a button. 

It can easily be integrated with other social media marketing tools to make it a lot easier for you to manage the accounts.

If you work in a social media marketing agency in India or anywhere else then you can add your team members too and collaborate with them on certain accounts. 

2) Buzzsumo: Social media marketing is not just about posting and creating stuff. It requires a lot of research around the target audience and the competitors. It helps you understand what social media marketing strategies have worked in your industry and what strategies haven't. 

It provides many benefits to social media marketers:

a) Helps you in finding the most shared content pieces currently on social media.

b) Helps in finding relevant influencers

c) Helps in receiving instant alerts about any topic, brand, or any other specific sets of keywords.

d) Helps in analyzing the competitors online.

3) Mention: Social listening is a very important aspect of social media marketing and Mention helps the account managers in that. It helps you in finding what people are talking about your brand and identify their pain points. It's the best social listening tool and it's used by the best digital marketing company in Lucknow and across the globe.

Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.

4) Keyhole: Keyhole is another social media marketing tool that helps the brands on Twitter primarily. It provides granular data about the audience and content. 

Once you get started with Keyhole by creating a “track” by inserting a keyword, hashtag, or URL that you would like to track and select the social network needed. 

Keyhole will then compile data within a single page of graphs and charts. This data will provide insights such as demographics, location, and topic clouds, all of which can be used to help identify tactics to boost your own campaigns. 

5) Clipchamp: Social media content needs to be very dynamic these days and that's why the importance of video is very much in the current scenario. Clipchamp helps social media marketers and designers in video editing in very easy steps. 

What makes this tool stand out from other video editing tools is its versatility. It essentially has everything you’d ever need to create a marketing video from a video editor, compressor, converter, and webcam recorder. Everything is also done within your browser, and you can upload files directly to social media. This is great if you have a computer with relatively low memory; you don’t have to worry about your files taking up too much space. 

What's Next?

If you want to get started with these tools then don't buy them at a go. First, see what exactly you require right now and then purchase the membership of that tool. Try it out for a few days as every tool offers a trial period for the marketers. 

4 Reasons Why Guest Posting Is Necessary For SEO

The SEO industry is changing every day with new trends. Guest posting is one of the newest trends in SEO. Though guest posting and guest blogging has been there for quite some time now these days guest posting is being done very aggressively since the latest Google algorithm update. 

If you contact any SEO company in Lucknow or anywhere in India, they will focus on guest posting more because they understand the importance of guest posting. That is why it is advisable to hire an SEO agency to do all the work related to the SEO of your website. 

“Guest blogging can be an incredibly effective SEO strategy; especially when first starting out. Relevant do-follow links leading back to your website increase your website’s domain rating; which in turn is one of the elements that give you a higher rating within google.

That being said, guest posting is not as easy as it once was. Websites with higher domain ratings are becoming overwhelmed with requests, and often simply no longer respond to requests. This can be frustrating. Early courses often teach pupils to search for people looking for guest posts. We have found more success reaching out to relevant websites within our niche that possibly are not getting the requests when compared to the bigger or popular websites. These websites are quite happy to receive a well-written, unique article that will add to their current content.”

Jannah Haas, Co-Founder, and CMO, Angry BBQ

“Guest blogging remains a viable SEO strategy; however, it requires proper strategic planning, as cheap/spammy link building can actually harm SEO.

In 2014, Matt Cutts, Google’s head of Webspam, wrote on his blog that guest blogging for the sole purpose of generating mass backlinks will result in Google’s algorithm penalizing your site. This remains the case today. In this context, successful guest blogging means providing readers with value.

So, there are three key questions to ask when embarking on a guest blogging journey:

1) Does the site I want to guest post on attracting my type of audience? If yes, then you can provide value through great content.

2) Does the site have a decent-strong level of authority, or is it spammy? Combining an authentic site with helpful content is an effective tool for increasing your authority.

3) Would I be happy with this article on my site? If not, then re-look your strategy.

The ultimate goal of relevant, strategic, and effective guest posting is increased domain authority for your site, which then increases traffic as Google recognizes your site as an authoritative source of information.”

Charbel Coorey, Digital Marketing Specialist, cricblog.net

So, that was from the industry experts but here are the top 4 reasons why guest blogging is very necessary. These points are from the best digital marketing agency in Lucknow to nail your guest blogging:

1) Discovering a new audience: With guest blogging, you can present your brand to new people and many of those can become your customer. 

2) Trust Building: Guest blogging is a great way to build trust in customers because when people see your brand on other brands' sites as well they seem to trust your brand more due to credibility. 

3) Free Backlinks: With guest blogging, you can earn free backlinks for your website on high DA websites that help your website in ranking on top. 

4) More Website Visits: With guest posting, you will be able to get more and more website visits. 

Conclusion

So, guest posting is something that you must consider. Obviously, it takes time to reach out to other websites and ask for guest posting but all this will be handled by the SEO company in Lucknow that you will hire. They will take care of it end-to-end. Start guest posting today. 

5 Best Social Media Marketing Agencies In India

Social media is the buzz among brands and creators right now. It's the center stage of the whole digital marketing ecosystem because the majority of the people spend their time on social media and that is where the brands and advertisers want to be present to showcase their products and services. 

Social media is growing like hell every day and the way new creators and new marketing strategies are coming up on these platforms, it's only going to get bigger and bigger each day. 

The major reason why many brands are investing in social media marketing is that the ROI is very high and the cost of investment is low in comparison to the traditional marketing methods. Also, you can measure and track your efforts in social media marketing. 

If you also have a brand then you should start with social media marketing right now because you are definitely losing many potential customers by not investing in it. 

But, social media marketing is not something that you can do alone. This domain gets new updates every day and only a team of experts can build these strategies. That is why it is very important to hire the best digital marketing company in Lucknow or anywhere else because their team can choose the right platforms and the right content strategy for your social media marketing. 

There are many social media marketing agencies but in the current times, a social media marketing agency does not do only social media marketing. They also offer email marketing, SEO, and other digital marketing tactics to provide a 360-degree marketing solution for the brands. 

Here are the 5 best social media marketing agencies in India whom you can contact and get started with your brand awareness on social media.

1) Minimal Tweaks: Minimal Tweaks is a leading social media marketing agency in India that helps brands with branding, social media, SEO, and performance marketing across various platforms. They have been in operation since 2020 and since then they have provided digital solutions to more than 30 brands including Johnnie Walker, Myntra, Axis Bank, and Pathkind Labs.

2) Gozoop: Gozoop is a digital marketing agency based in Mumbai that believes in humanizing your brand with its brand optimizations techniques. They have been ranked among the top 100 places to work in India in 2015. 

3) Schbang: Schbang is a holistic marketing agency that has put together an integrated team of creators, designers, technologists, media planners, and film creators under one roof to deliver your Business the whole Schbang. Their team of 250 sit across the cities of Mumbai and Bengaluru to serve their clients across categories.

4) Pink Lemonade: At Pink Lemonade, the creative effectiveness is unrestrained and wonderfully infinite. They specialize in visual and written communication across multiple spectrums. Whether digital, social, or print, they provide creative strategizing, branding, and even eventuation for all communication requirements. Give them a ring or drop in. They can contemplate life, movies, and of course you.

4) Kinnect: Kinnect is a truly integrated creative and media agency built for the now. An agency that always places business impact above all else. Real business impact that makes a difference to brand awareness, sales, and visibility. Every single time. They have built several structures and capabilities, but they're always nimble and agile. They are ten years old, but still, underdogs that play in the big leagues. They continue to scale up, but remain a tight-knit family of 350+ #Kinnectors across Mumbai, Delhi, and Bangalore.

5) Dentsu Webchutney: Dentsu Web Chutney is the most experienced creative digital agency in India that has been working since 1999. They have worked for almost every brand in these years and primarily worked in video campaigns. 

Conclusion

There are many choices for your brand but choose an agency that would work with you as your business partner because then only you'll be able to grow your brand awareness across social media with breathtaking work. Hope you get the right social media marketing agency in India for your brand.