What is social bookmarking in SEO? | SEO Company in Lucknow

Search engine optimization (SEO) is a long-term procedure that requires consistent efforts of backlinking on various websites. Social bookmarking in SEO is one of the most important backlinking activity and it requires daily backlinking on social bookmarking sites. 

Social bookmarking sites are sort of online communities where the topic of discussions is discussed in short and website links are put for deeper insights. 

Bookmarking means saving some piece of content to read in the future. Like real bookmarks, it keeps something to read in the future online by putting a website link with a short form of content. 

In SEO, social bookmarking is done to do off-page SEO for a website on websites having a high domain authority that can drive traffic to a brand's website and improve the rankings on Google. Any SEO company in Lucknow would suggest you do bookmark on daily basis. 

Some popular social bookmarking sites are:

a) Pinterest

b) Twitter

c) Reddit

d) Digg

Here are some of the top benefits to do social bookmarking for SEO:

1) Better Domain Authority: During the procedure of backlinking, it is very necessary to find those social bookmarking websites that have a high Domain Authority (DA) because this forwards to the website your backlink links to. This ultimately improves your website's DA. Google considers DA like a brand value and it considers high DA websites when it comes to ranking websites on top. 

2) Quality Backlinks: When off-page SEO is executed, backlinking plays a very vital role. Also, backlinking depends a lot on the quality of content and the quality of the website and that is why social bookmarking provides many quality backlinks for your brand's website. Social bookmarking is not spammy and it helps a lot in Google SERP rankings. 

3) Collaborations: Social bookmarking is also beneficial and profitable in collaborating with creators and influencers in producing quality content on high DA websites that reach more and more people due to higher engagement on collaborations. 

4) Niche Content: Social bookmarking sites are a very useful way to drive traffic to specific content on your website through your content because there are multiple threads and communities around a specific topic on bookmarking websites. 

Other than these benefits it is very important to plan your social bookmarking publishing according to a certain frequency and to achieve that you should hire a digital marketing agency in Lucknow or anywhere else in India. An agency like Minimal Tweaks can help you in this by executing a planned SEO approach with their expertise in SEO.

So, if you want to leverage SEO to increase the organic traffic on your website then get in touch with Minimal Tweaks today. Get started today. 

How to start investing in digital marketing?

Digital marketing has become the major part of investment when it comes to branding and the marketing of a brand. The reason why people have shifted their major budget to digital marketing by hiring the best digital marketing company in Lucknow is that this form of marketing is easily trackable and manageable. 

The results can be analyzed well and be improved over some time. Also, digital marketing keeps evolving every day with new tools and features to experiment in search of potential customers. There are various platforms in the digital industry that brands use for branding so, this gives a lot of investment options for the brands according to their target audience and products/services. 

This is why many brands and agencies hire a media buying professional to analyze different platforms and choose the best platforms and content types as per different digital campaigns. 

When you're investing a small amount in digital marketing then there are not many media buying options but when the amount is large then there are different options and it requires a lot of analysis and market research. This is why brands hire the best digital marketing agency in Lucknow or anywhere in India to do that for them. 

Here are a few guidelines before you start investing in digital marketing:

1) Define the target audience: Before you select the right platforms it is very important to have clarity about the target audience. Define the demographics, interests, likes, age, location, and other factors to have a defined target audience. Once these are defined it makes the media buying a lot easier for the brands and agencies. 

2) Choose the right engagement platforms: Once your target audience is defined then choose the right platform where you want to produce content and engage with your target audience. This platform will be mainly for content creation and not for selling or lead generation. This will promote a community feeling in branding.

3) Choose the advertising platform: As per your target audience, choose the right platforms where you would want to advertise your products and services. 

4) Choose the right content strategy: Once your social platforms are decided and finalized then choose the right content strategy. Your content and communication strategy should be very dynamic and video-focused as these days videos get more engagement on social platforms. 

5) Evaluate the budget: Once your campaigns are strategized then it is very essential to evaluate the right budget for all the advertising campaigns on all social platforms. The budget should always be dynamic as per the campaign's success or failure. 

Digital marketing requires a lot of analysis and planned strategy to execute the digital campaigns so in that case, you should always look towards hiring a digital marketing company to handle your overall digital mandate across all platforms. 

Minimal Tweaks is the best digital marketing company in Lucknow and they have worked with a lot of clients in the past across all digital platforms. Get in touch with them today and start investing in digital marketing today. 

How to start Influencer Marketing with the best digital marketing agency in Lucknow?

Influencer marketing is the trending form of marketing that many brands are using to enhance their brand reach and awareness over different social media platforms with the help of influencers and celebrities.

Though it started from Instagram and Facebook now it has expanded to almost every social media platform where users are spending their time. It's an expensive form of marketing but it is highly rewarding for the brands and due to this high ROI, startups have also started implementing it now at an early stage of their business. Today, the best digital marketing agency in Lucknow or anywhere else in India suggests influencer marketing campaigns to many brands as they provide a much faster growth on digital. 

Here is a step by step guide to your first influencer marketing campaign:

1) Define your target audience first because if there's no clarity about the target audience then the selection of influencers will become very problematic.

2) Set your influencer marketing campaign goals before approaching the influencers. If your goals are set then you can prepare a pitch for the influencers in a better way.

3) Budget forecasting is also important. Every digital marketing company in Lucknow suggests that budgeting is very important in influencer marketing because it's a costly form of marketing and therefore it needs a lot of thought process. 

4) Then shortlist your influencers based on the budget and your goals. Take a note that in the current times micro-influencers are better than macro-influencers due to their grass-root level of reach.

5) Once shortlisting is done then ideate a campaign for the influencers and brief them about it. 

6) Based on the campaign negotiate with the influencers for a fixed price or any other scheme. 

7) After all this you are ready to launch your first influencer marketing campaign. Keep tracking and monitoring the results. 

Influencer marketing requires a lot of back and forth and if you think this is quite cumbersome for you then hire a digital marketing company you can rely on. You can get in touch with Minimal Tweaks as they are the best in the industry right now and have helped many clients with their minimalistic approach towards business and strategy.