4 Important Tips for Keyword Research/Best Digital Marketing Agency in Lucknow

 Keyword research is time taking effort and your whole SEO revolves around it. Here are some important tips to choose the right keyword for your brand by the best digital marketing agency in Lucknow:

1. Understand your customer: Whenever you need to understand the most common queries of customers then start thinking like your customer. Think about what a customer would ideate before searching for your product or service. You can also do a survey in your friend circle or family to get the majority perspective and on that basis, you might get 1 or 2 common keywords for your business. 2. Competitors Analysis: In digital marketing and especially in SEO, it is very important to study your competitor's marketing and SEO strategy. Analyzing their strategy gives you an idea about their content, meta tags, targeted keywords, and much more important info. 3. Long-Tail Keywords: Long-tail keywords play a vital role in your SEO efforts. These are a combination of 3 or more words that make a search query close to being specific. Also, these keywords produce maximum results because most of the users today search long-tail keywords on Google. 4. Keyword Research Tools: There are various tools that can help you in your keyword research. Tools like Moz, Ahref, Semrush, UberSuggest are the best ones in the market. These tools save a lot of your time and effort that goes into keyword research.

Though there are many other points that must be taken into consideration the above-mentioned points are the most important ones. SEO is a hard nut to crack and only a digital marketing agency can help you crack it. Minimal Tweaks is one such company that is regarded as the best digital marketing company in Lucknow for its excellence in SEO and social media. You should get in touch with them and get your website's ranking improved on Google.

4 Steps to boost your online sales with the best digital marketing company in Lucknow

Businesses have started migrating to 100% digital with the outbreak of Covid-19 and this has happened rapidly due to the exposed benefits of the digital spectrum. Today, every business understands the benefits of digital marketing and that is why they are shifting towards it. But, many of them have this misconception that by just moving their businesses online and applying digital marketing techniques they are going to reap maximum benefits, which is not at all true. This is why companies look for an expert creative digital agency in Lucknow or anywhere else where they seem fine to handle the complexities of the digital space with perfection and in an agile manner. 

To make sure that you don't make the mistake of investing too much in the digital marketing space without getting any value, here are 5 important steps to take when you decide to invest in digital marketing:

1) Proper Budgeting: Digital marketing charges vary like a swinging pendulum but many business owners fall trap to cheap digital marketing services that offer no result to them and they end up wasting their time and money. That is why a business owner must have a proper budget plan to invest and should always look towards how much he can gain by investing X amount of money. Don't focus on the price. Focus on the projections and results. 

2) Clear Requirement: As a business owner you might not know the intricate details of digital marketing but you should have a clear idea about what exactly you want and in what direction you want your brand to move ahead in the industry. Many times clients come up with an ambiguous requirement and this affects the marketing efforts because of the confusion and no one can make it better without having a clear thought and ideation. So, before approaching any agency with your requirements, take time and become clear about your requirements. 

3) No Communication Gap: In the service industry and especially in creative fields, communication is a very important aspect. Everything should be clear and consistent between the client and the agency. The best way to maintain good communication is, to be frank about everything. This keeps the agency or the client in a clear perception about everything that is going on. 

4) Thorough Research: Before partnering up with any agency you should investigate the credentials deeply. Research about what benefits they can provide to your business and how likely they are to be with you in the coming future. Talk to their past clients or try to extract information through someone you know who is already in that industry. 

After you have done the above-mentioned steps then you can decide the best creative digital agency for your brand. But don't rush into it and also give them the time to get results. Don't keep high expectations because in digital it is very necessary to give time because it requires consistency and quality of content creation. 

You can get in touch with Minimal Tweaks as they are the best digital marketing company in Lucknow and all over India because of their creative minimal mindset in their design and marketing strategies. They have partnered with many big brands of the country and you should also leverage the power of minimalism that they have. 

3 Reasons why you should hire a creative digital agency in Lucknow

The world has become fast-paced since 2020 and almost every brand has understood the importance of digital media and the overall digital space. Everyone wants to build their brand positioning across every possible platform for their enhanced branding and presence. But, very few people know how difficult it is to position a brand in the digital space with such high competition on the platforms and the reduced attention spans of the audiences. This is why the brands that are successful on the digital platforms, have hired a creative digital agency in Lucknow or anywhere in India to manage their brand presence on these platforms. These agencies not only do the branding but also execute social media marketing and various sorts of marketing for the brands using content creation and a planned distribution model for campaigns and influencer campaigns.

Some people think that they can make their brand successful in the digital space without hiring a digital marketing company but they don't understand the waste of investment and efforts that are done in that approach. So, to make sure that you don't make that mistake, here are 3 major reasons why you should hire a creative digital agency: 

1. Technical Know-How: The major benefit of hiring a creative digital agency is that they are experts in this field so they have in and out knowledge of every technical aspect in the digital marketing field. They are up to date with the latest social media algorithms and content strategy, platform policies, advertisement features, etc. Also, they have a deep knowledge of the various features that can be utilized on each platform.

2. Adaptable Strategy: The best digital marketing company in Lucknow or anywhere in India will always work in an agile manner for your brand. Since the digital space keeps updating each and every day so due to that the marketing strategies also keep tweaking in the best possible direction. So, the agency you hire should be open to such situations.

3. Creative Content: Creativity, consistency, and communication are the 3 most important aspects of digital marketing when it comes to content creation. The whole success of the branding depends on the content creation part and the creativity in the content. The more creative your content is the more audience will get attracted to it. So, hiring an agency will give you a wider perspective in creating content for your social media branding. 

So, there are many other benefits of hiring a creative digital agency but these are the main benefits and the most important ones for social media marketing. If you are facing difficulty in hiring the right agency then get in touch with Minimal Tweaks today as they are the best digital marketing company in Lucknow that has been working with multiple clients across India and the globe. 

Instagram Marketing Strategy 2021 | Creative Digital Agency In Lucknow

 The year 2020 made us shift our lives online for various purposes to kill our boredom. This affected certain changes and new features in various platforms and these days the social media platforms are coming with regular updates and new features to make our experience even more enhanced. Any creative digital agency in Lucknow or anywhere in the world believes that Instagram Facebook and LinkedIn are the topmost social media platforms when it comes to social media marketing because the majority of the users are spending their time on these platforms. 

The sudden new features and changes in these platforms have affected various marketing strategies of different brands and if you're also planning to step a foot in this vast universe of social media and especially Instagram then here are a few tips for you to have a look at:

1) Eye-Catching Instagram Bio: You must have read about this in millions of blogs but this is the most ignored by many of the social media marketers. People think that just by having a profile pic and a boring line about their business, their profile will be up and running. 

But they are wrong!!

Your profile bio is the first that a user notices when they visit your page. So, make it interesting by the use of emojis and by mentioning the value that your customers get for dealing with. Mention the information pointwise and avoid writing it in a paragraph. You can also use a couple of hashtags that are closely related to your product or service.

2) Create More Carousels: The content space is all about capturing the attention of your audience and letting them spend time on your content to communicate your thoughts to them. Carousels are the best way to keep your audience attracted to your content piece for a little longer than an individual content piece. The carousels present an idea in a systematic way like a blog and, that's why the reader develops an interest in reading it due to rich information and valuable relatability. 

According to the latest reports, carousel posts have a relatively higher impression rate on Instagram. 

3) Live Sessions: Instagram live sessions are a gold mine for your Instagram marketing strategy. Very few people know the importance of IG live sessions. Host the live sessions with the relevant people for your brand so that your conversation proves valuable to your followers and this is what will keep your audience hooked to your content. 

People are often confused as to when to post or what is the correct time to publish their creatives on Instagram. Here's a hack by the best digital marketing company in Lucknow for you to know when is the right time to post: 

a) Go live on Instagram

b) It will show that how many people are currently online

c) If there are not many people then postpone your post and publish it at the most appropriate time by using this method. 

4) Regular Interaction: Instagram is a 'social media platform. There's a reason why it is known as social. So, your Instagram marketing will not work at all if your account doesn't develop conversations with its audience. Make use of various features of the platform like Instagram Stories, Polls, Quizzes, and many others. Host competitions and giveaways for your audience and be highly active and responsive in your DMs. 

5) Moment Marketing: The recent social media trend that is picking up is the moment and topical marketing. In this marketing brands and creators publish posts around trending news or topic in a witty way. This sort of marketing spreads fast which is very beneficial for a brand to reach people outside their followers' network. So, to be updated about trends and topics, be very alert and keep an eye on the Instagram Explore section. You can also take the help of Google Trends to see what all is trending in any specific location. 

So, other than these strategies your content creation needs to be very innovative and consistent to nail your Instagram marketing game. Just don't bombard your audience with any kind of sales posts, entertain them with your creativity. We are a creative digital agency in Lucknow and we know how important it is to maintain creativity in content. This is why our minimalistic content creativity is appreciated all around the world. So, if you're still in a pickle about social media marketing then we are just one call away. Get in touch with us today.

5 Important Aspects Of Linkedin Marketing | Digital Marketing Agency In Lucknow

Linkedin is emerging as the best social media platform for organic reach and content creation in the current times. With Facebook and Instagram's reach being affected day by day and a lot of people have started marketing their brand on Linkedin.  Every digital marketing agency in Lucknow or in India has started providing social media marketing packages for Linkedin as well and it has worked very well for many brands. 

But before starting your brand communication on LinkedIn here are 5 very important points to take care of when you dive deep into Linkedin Marketing:

1. Personal Touch: Linkedin is all about a personal connection with people based on profession or interests. Yes, Linkedin is not about reels, entertainment, etc. It is about developing professional communications with the best industry professionals and having an educational tone of voice for the brand. 

2. Descriptive Content: Linkedin is a platform where people like to get deep insights on a particular topic. The content that drills down to the core of a topic performs much better than short content.

3. Company Branding: When you are wanting to grow your brand awareness on Linkedin then keep in mind that on Linkedin your content is the only way you can grow your brand's awareness. The content that you put on your profile is the hook for your brand's page.

4. Lead Generation: Many people make the mistake of haunting people in the DMs on Linkedin through their sales messages and techniques. Don't barge in anyone's Linkedin profile with sales messages. Instead, talk about their achievements and work and build a relationship with them to ultimately make them aware of your product and services.

5. Be Trendy: The quicker you hop onto a trending topic or subject, the better will be your reach on Linkedin because the algorithm boosts those content that is on a trending topic. 

So, if you are wondering how to start your LinkedIn marketing then get in touch with Minimal Tweaks. They are a 360-degree digital marketing company and have been a leading SEO company in Lucknow that is performing exceptionally well in social media marketing as well.