The year 2020 made us shift our lives online for various purposes to kill our boredom. This affected certain changes and new features in various platforms and these days the social media platforms are coming with regular updates and new features to make our experience even more enhanced. Any creative digital agency in Lucknow or anywhere in the world believes that Instagram Facebook and LinkedIn are the topmost social media platforms when it comes to social media marketing because the majority of the users are spending their time on these platforms.
The sudden new features and changes in these platforms have affected various marketing strategies of different brands and if you're also planning to step a foot in this vast universe of social media and especially Instagram then here are a few tips for you to have a look at:
1) Eye-Catching Instagram Bio: You must have read about this in millions of blogs but this is the most ignored by many of the social media marketers. People think that just by having a profile pic and a boring line about their business, their profile will be up and running.
But they are wrong!!
Your profile bio is the first that a user notices when they visit your page. So, make it interesting by the use of emojis and by mentioning the value that your customers get for dealing with. Mention the information pointwise and avoid writing it in a paragraph. You can also use a couple of hashtags that are closely related to your product or service.
2) Create More Carousels: The content space is all about capturing the attention of your audience and letting them spend time on your content to communicate your thoughts to them. Carousels are the best way to keep your audience attracted to your content piece for a little longer than an individual content piece. The carousels present an idea in a systematic way like a blog and, that's why the reader develops an interest in reading it due to rich information and valuable relatability.
According to the latest reports, carousel posts have a relatively higher impression rate on Instagram.
3) Live Sessions: Instagram live sessions are a gold mine for your Instagram marketing strategy. Very few people know the importance of IG live sessions. Host the live sessions with the relevant people for your brand so that your conversation proves valuable to your followers and this is what will keep your audience hooked to your content.
People are often confused as to when to post or what is the correct time to publish their creatives on Instagram. Here's a hack by the best digital marketing company in Lucknow for you to know when is the right time to post:
a) Go live on Instagram
b) It will show that how many people are currently online
c) If there are not many people then postpone your post and publish it at the most appropriate time by using this method.
4) Regular Interaction: Instagram is a 'social media platform. There's a reason why it is known as social. So, your Instagram marketing will not work at all if your account doesn't develop conversations with its audience. Make use of various features of the platform like Instagram Stories, Polls, Quizzes, and many others. Host competitions and giveaways for your audience and be highly active and responsive in your DMs.
5) Moment Marketing: The recent social media trend that is picking up is the moment and topical marketing. In this marketing brands and creators publish posts around trending news or topic in a witty way. This sort of marketing spreads fast which is very beneficial for a brand to reach people outside their followers' network. So, to be updated about trends and topics, be very alert and keep an eye on the Instagram Explore section. You can also take the help of Google Trends to see what all is trending in any specific location.
So, other than these strategies your content creation needs to be very innovative and consistent to nail your Instagram marketing game. Just don't bombard your audience with any kind of sales posts, entertain them with your creativity. We are a creative digital agency in Lucknow and we know how important it is to maintain creativity in content. This is why our minimalistic content creativity is appreciated all around the world. So, if you're still in a pickle about social media marketing then we are just one call away. Get in touch with us today.
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