In recent times, with the rise of Jio and the fall in data rates, people have started using the internet more aggressively. And since everyone has a smartphone these days, the majority of people access the internet through their mobile phones only.
This has resulted in marketers trying out new ways and new communication channels to talk about their brand in front of their target audience. That is why internet marketing has become the sector where companies are spending so much these days. They are spending so much because their users are there. Different ways through which they do it are:
1. Social Media: Brands invest a lot in building their brand on social media and being in regular touch with their audience. Whenever a trend or topical thing comes up, these brands hop on the trends and become a part of that trend.
2. Search Engine Optimization: Other than social media, the brands invest in SEO to improve their ranking on Google so that whenever their potential customer searches for their product or service, their website should show up at the top.
3. Performance Marketing: To produce inorganic results and reach out to customers directly, brands invest in advertisements of various forms like Google Ads, Facebook Ads, Twitter Ads, Youtube Ads, LinkedIn Ads, and Instagram Ads. Through ads, brands can implement their brand awareness or lead generation for their business.
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