You must have heard that blogging is being taken up as a full-time career these days but have you heard that vlogging is now also becoming a popular career option?
Though vlogging has been there for many years since the country went into a lockdown, people resorted to vlogging to try something new and started recording their daily lives through vlogging.
Vlogging involves the recording of videos related to any topic without any formal language to show a deep insight to your audience on a particular subject. It's more like a free and natural video recording.
Minimal Tweaks, a creative digital agency in India suggests business owners start vlogging and take their customers or target audience on a journey through their vlogs to show what goes behind in building their product or service. Vlogs are a great way to maintain transparency up to a certain level that is well appreciated in the current times.
For vlogging, YouTube is the most preferred platform chosen by the creators and brands because YouTube is the social media platform that focuses on video content, and also Youtube is the second most used search engine after Google. So, the audience reaches you get on YouTube is a lot more than any other platform.
So, all that being said, how to kick off your vlogging career?
Well here is a step-by-step guide for you to start your vlogging journey:
1) Understand your audience: When you decide to go ahead in the content creation industry then it can't be done with just in a flow. You first need to do your research about your audience to whom you want your content to reach.
Research about your audience's likes and interests and on that basis create your content bucket. Youtube is a massive platform and many channels focus on a particular niche. So, if you don't jot down your niche then your content creation will be very random and it won't serve the purpose that you might have thought of.
You need to decide whether you are going to create vlogs related to travel, food, comedy, etc. This way you can also think strategically regarding your content.
2) Watch other vloggers: Don't think that you need to copy other vloggers. No, you don't have to copy them. You just have to take inspiration from their strategy and content. Analyze their videos, content delivery, video transitions, video effects, music, etc. This way you'll understand how to present your vlog and get a good amount of views on your videos.
Keep watching their content to know what the audience is liking and how you can present that in your style. You can also identify what these vloggers are missing out on and focus on that to be different from them.
3) Dig deeper into YouTube: Before making your vlogging content live you need to first understand the platform. The majority of vloggers use Youtube for vlogging and so you need to understand each feature provided by Youtube.
Because if you don't have an idea about the platform then how will you leverage it? Watch tutorials on how to make and publish a Youtube video with proper SEO tactics because you ultimately want your video to be shown to the people. You can also consult an SEO company in Lucknow or anywhere else to tell you how to rank your Youtube videos on top.
4) Have proper branding: It is very necessary to have your Youtube channel set up properly for the viewers and all the branding like your logo, cover picture, video theme, etc. are all set up nicely and are consistent.
You should also have a channel trainer that tells the users about your channel in a very short time. Youtubers also have their social media accounts linked to their channel and whenever you post a new video it should be posted on each social media channel to drive traffic to your Youtube channel.
5) Equipment is necessary: Yes, it is true that if your content is good then you don't rely on the equipment but who likes to see a video that is of bad quality? So, you need to have a proper camera or a phone with a good camera and proper lighting and setup where you shoot your videos.
In vlogs, your voice is very important so you need to have a proper mic to record your voice properly. Vloggers use external microphones to record the voice in good quality.
Though there are many more tips, these are the most important tips for your vlogging journey to start. It is always suggested that your content should be well planned for a smoother workflow. Also, keep on using YouTube analytics to understand the performance of your videos that helps you in coming back stronger with your next videos.
So, if you are doubting if vlogging is beneficial in terms of business then it is definitely beneficial and you should start it and if you come across any difficulty, then Minimal Tweaks will be right there to help you.
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