Social media marketing is evolving every day and day by day it is becoming difficult to get more engagement on social media.
That is why creators and brands these days have started using different features of various social media platforms other than normal content posts.
Instagram stories are the most popular feature of Instagram because they offer sot produce more personal touch to your brand that usually gets a positive response from users.
Even the best digital marketing agency in Lucknow or anywhere else in India knows the importance of Instagram stories and they always suggest focusing more on stories for better engagement rates on social media.
Here are some tips for you to ace your Instagram stories to drive more engagement for your brand:
1) Use stickers: Sticker is a very useful feature on Instagram stories. They bring the fun element to your stories with interesting questions, polls, and quizzes. People use the question stickers to do interesting ""Ask me anything"" sessions in creative ways. The users submit their answers and those are visible only to the story publisher. Many brands use the poll stickers to get user feedback on brand-related topics that helps in gaining user insights.
2) Highlight Section: Instagram also provides a highlight section where creators and brands can add their stories. Stories stay only for 24 hours but they can be added to highlights to keep them for a long time. You can manage and edit your topics in the highlight section to present topics in w well-presented manner.
3) Use hashtags and location tags: To enhance your Instagram story's reach and visibility, hashtags must be used because in the Instagram search page, if you search any hashtag you will be able to see a consolidated story group of all stories that have that hashtags. Even stickers are a great way to make your stories attractive and even use them to hide hashtags and mentions. Location tags are also available to make your story visible to people of certain locations. This is used by many small businesses that operate in a certain location.
4) Series of stories: Whenever you make your stories live on Instagram then you should post multiple stories in the form of a series to make it more engaging for the users and present content efficiently.
5) Important Announcements: Stories are a great feature to do any special announcements for your brand. You can always drive traffic to your website or any external link through stories by using the swipe-up feature or link sticker. Though the swipe up button is available only to those users who have more than 10,000 followers but Instagram has recently launched the new link sticker that can be used by all the users in stories to drive traffic to their website.
Apart from these tips, the most important thing to focus on is to publish stories strategically as per your niche. You should know the right time to publish stories on Instagram as per your target audience.
If you want to level up your Instagram stories game then the best way would be to try and test different story strategies and follow the above-mentioned tips. You can also get in touch with Minimal Tweaks, the best digital marketing company in Lucknow, to plan out your Instagram story strategy.
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